The Story Merchants is a series of products for children ages 6 months to 10 years old, created to help today's child get an advantage with early learning concepts and vocabulary skills through engaging games and visual storytelling. Our children's products have been conceptualized by mothers, approved by a panel of educationists and tested by kids. We author our own stories, hence they are relatable with the kids, as each story has a take away, and are developed in innovative ways to help the story come to life with the help of storyboards, board games, story cards, wooden characters, magnetic maps, story maps, story puzzles and much more. A story is an essential component and a common thread among most of our products as we encourage creative thinking, imagination, oral fluency and the ability to have a purposeful discussion.



People think that stories are shaped by people, but in fact, it is the other way around”.  

It’s time for us to tell you our story. Ours hasn’t been going on for many many years, but we’ve been hearing and reading stories for a very long time and realized that kids today are so much more aware of their surroundings and have access to an abundance of information when it comes to stories and characters. Hence, we decided to be traders of stories, became storytellers ourselves and launched THE STORY MERCHANTS.

“The Universe is not made of atoms. It is made of tiny stories.”

When we had our children, we often resorted to different tactics to help stories come alive – use of puppets or visual aids is a common way to stimulate a child’s imagination and enhance creativity. Discussing stories and allowing children to further explore the concepts behind stories is an incredibly powerful tool and the often the only one that leads to fluency and verbosity. Yearning to revive the love for stories amongst kids, THE STORY MERCHANTS was born. Our products are basically a visual storytelling experience for children and great group activity for families. They were conceptualized with the  one mission  of developing imagination, creative thinking and enhancing oral fluency and the ability to have a purposeful discussion.                                                                                                                                                                                                                                                                                                                                                      


We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.”   

The value of visual storytelling with aids and characters that you can touch and feel, helps the kids in purposeful exploration and concept building. Through this touch and feel experience, they develop a sense of identification and a better understanding of how things relate to each other.                                                                                                                                                                                        





The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation.”

The most crucial part of our products is that once you get the child used to the characters, the story and the journey, they can concoct their own stories, thereby exercising their imaginative powers. The Story Merchants products are guaranteed to become your mealtime best friend and engage your children for a prolonged period of time as they move the characters along the board and come up with their own adventurous and entertaining stories.